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Gojek Launches Its App and Brand in Vietnam

Diep Nguyen
BizLIVE -

Gojek introduces new user interface and in-app feature upgrades to enhance customer experience, kicks off biggest voucher campaign to date.

Gojek Launches Its App and Brand in Vietnam
Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, today announced the official launch of the Gojek app in Vietnam. Starting from 6:00am this morning, customers in Vietnam can access services for motorbike ride-hailing (GoBike), logistics (GoSend) and food delivery (GoFood) via the Gojek app, which is available for download via iOS and Android. It features a new and improved look and feel as well as multiple feature upgrades to enhance customer experience and security.
The move follows GoViet’s recent announcement that it would unite its app and brand under Gojek as part of its long-term strategy to make a lasting positive impact and accelerate innovation for its customers in Vietnam.
The new Gojek app will give consumers in Vietnam access to a well-established ecosystem of the best providers of goods and services in the market, including more than 150,000 drivers and 80,000 food merchants in Hanoi and Ho Chi Minh City. Underpinned by a new international technology platform, the Gojek app is designed to reduce life’s daily frictions for users, and will enable the company to more efficiently roll out new offerings to adapt and scale to Vietnamese users’ changing needs and priorities.
Gojek co-CEOs Kevin Aluwi and Andre Soelistyo, said: “Today marks a significant moment in Gojek’s journey, and in our long-term commitment to Vietnam. We’re grateful to Duc and the incredible local team we have in place, and for the many Vietnamese customers, partners and other valued stakeholders that have supported us along the way. We continue to see immense potential for growth and impact in the country, and we’re proud and excited to introduce the Gojek Super App experience to an existing and new generation of users.”
Phung Tuan Duc, General Manager, Gojek Vietnam, said: “Our customers and driver and merchant partners are at the heart of this exciting next step. More than a rebrand, we’re delivering an all new app, built on world-class technology, that will allow us to take what we achieved as GoViet to even greater heights. In under two years, we’ve grown exponentially, attracting millions of users and a thriving partner ecosystem. As Gojek, we’ll be able to transform user experience, innovate more quickly, increase income-earning opportunities and create a lasting positive impact in Vietnam for years to come.”
New features introduced today include ‘Home 4.0’, the latest version of Gojek’s home screen, which features a simpler, more seamless UI; and ‘Dish likes and favorites’ which allows users like and save their favorite dishes within the GoFood app for future orders. 
Additional advanced features include ‘Image sharing’, which enables customers and drivers to exchange images for better communication of order details - such as exact pickup and dropoff locations and conditions of goods - for greater peace of mind when placing an order; and ‘Concurrent booking’ which enables multiple orders to be placed across all three services at the same time. 
Gojek users can now also access the Gojek app in all countries where it operates including Vietnam, Indonesia and Singapore. The Gojek app will be available in Thailand in coming weeks.
In addition, to celebrate the launch of the Gojek app in Vietnam, on August 5, Gojek is offering flat fares of VND1,000 during peak hours for GoRide trips within 15 km* in both Ho Chi Minh City and Hanoi, as well as a free drink, available from 14:00 to 17:00 at more than 900 participating GoFood merchants. Gojek is also kicking off its biggest voucher campaign to date, in order to encourage users to try its Super App experience. The program will run from now until 30 September 2020. 
Introducing Gojek to Vietnam 
Users in Vietnam will be able to spot Gojek driver-partners around Ho Chi Minh City and Hanoi, wearing new attributes featuring Gojek’s signature Solv logo - a nearly-rounded ring encircling a dot. The logo is reflected in green on the black helmets and jacket sleeves, and in white on the left side of the green jacket front flap, while the right side bears the Vietnamese flag. 
The Solv logo, which has come to mean many things to many people, bears resemblance to a power button, which reflects its mission to reduce life’s daily frictions for users; a search icon symbolising the search function on Gojek, a map pin to represent how Gojek is there for consumers no matter where they are; and a top-down view of a Gojek driver, which serves as a tribute to the ‘heroes’ behind the wheel. 
Gojek also premiered its first-ever global marketing campaign in Vietnam today, making a decidedly bold entrance in order to show the Vietnamese what the brand is all about. The campaign is centered on a series of visually arresting videos and images - a powerful metaphor of a city where everything just flows - a reflection of the company’s mission to reduce life’s daily frictions for users. The brand videos** were directed by renowned award-winning filmmaker, Henry Schofield, who directed record-breaking videos for several popular international singer / songwriters.

DIEP NGUYEN